Influence: Science and Practice (4, 2013) | Robert B. Cialdini,Robert Cialdini

Pearson Education Limited

Kognitiv psykologi > Psykologi > Samfund og samfundsvidenskab ,

Beskrivelse

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence fr…