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Crystallizing Public Opinion

Edward Bernays

Bog | Engelsk

ISBN13: 9780486836584

Beskrivelse

Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delinea…

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SAXO 144,95 kr. 39,00 kr. 2-3 hverdage Køb for 183,95 kr.
Bog & Idé 159,95 kr. 29,00 kr. Køb for 188,95 kr.
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