HERD How to Change Mass Behaviour by Harnessing Our True Nature (4, 2009) | Mark Earls,M Earls

John Wiley & Sons Inc

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"...fascinating. Like Malcolm Gladwell on speed."THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand…