The Brand Gap (4, 2005) | Marty Neumeier

Pearson Education (US)

Grafisk IT og digitale medier > Databehandling og informationsteknologi ,

Beskrivelse

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda…