Positioning: the Battle for Your Mind

Gardners EUR

Engelske bøger > Engelsk Faglitteratur > Engelsk Erhverv, ledelse og økonomi ,

Beskrivelse

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strength…